These cards are best used in line with your analytics. Say hello to in-play cards which come up in the top of the video whilst the video is playing. When it comes to these little gems, end screen graphics are not the only game in town. Not to mention the right dimensions for a YouTube banner (2560 pixels wide x 1440 pixels tall images smaller than 6MB). Whatever you choose to do, make sure the images are strong and aligned with your brand. Or use it to promote special events and major dates. You have a few options here, you can either create some sweet looking branded images, similar to the IELTS one below. To make the most out of this space try alternating the banner image on a quarterly basis. Located at the top of your channel homepage and often, the first thing your audience will see. If the trailer is the centrepiece then the banner is your starter dish. It’s quick, it’s quality and it most importantly tells me about who they are! 5. I love the example above from Dollar Shave Club with their short promotion video as a trailer – a mere 30 seconds long. It’s the centrepiece of your channel and can help set the right tone. I’ve seen YouTubers simply use their latest upload as their trailer but as an organisation it’s better to use the space for a really well-designed corporate vid. Use a trailerĭoes your channel homepage have a trailer video? If not, you’ll want to get one, as it’s a great opportunity to provide the viewer with a quick insight into what you do. Tell the story of your organisation and celebrate your people. You represent more than one person and as long as you stick to your business principals across your content, you’ll be fine.Īlign your channel with your core services and values. Brand management on YouTube is tricky – those companies who try too hard to be ‘down with the kids’ rarely are. One of the major issues for any company on YouTube is finding a genuine voice that resonates with the audience.ĭon’t try and be like an individual YouTuber. As YouTube becomes more popular it’s better to produce content with a clear focus than to sends a load of randomness into the ether. Every time you come up with new content ideas ask yourself, does this content match the reasons on my lists? If not, then don’t waste your time. Once you have established these reasons you can then start building your playlist ideas. If you’re just starting out it’s a good idea to list the three reasons why people would visit your channel. It’s important to understand why your audience visits your channel. Instead of your subscribers having to crawl through countless videos they can simply select the playlist with the relevant topic and watch your great stuff to their hearts’ content. As you can see, they create topic-based playlists, with the one below focusing on home-schooling. One of the best companies on YouTube right now is LEGO and their use of playlists is the building blocks of their success - as well as being a global brand, but you get my point. Each one should represent a different topic. Now, before you run off with your camera and lights, it’s important to think about the different playlists that you could set up. With this in mind, you’ll want to set up your content into episode format. YouTube has changed the way we view video content. Our Digital Strategist, Clark, with the help of Sookio’s own Head of Production, Matt Harris, thought he’d put together some things to consider to make sure your YouTube channel is set up for success. By getting to grips with the fundamentals of YouTube you’ll watch your business grow and provide bags of value. Have you ever thought about starting a YouTube channel for your company? Or maybe, it’s up and running but you’re not sure if it’s set up correctly? Well, there are countless types of YouTube channels, whether you’re teaching people Spanish or selling camping gear.
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